Get2theRoots
Wellness Brand Transformation & Digital Ecosystem Design
The Challenge
Get2theRoots offered a wide range of holistic wellness services, including AO Scan technology, nutritional products, genetic testing, educational resources, and personal consultations. While the business had valuable offerings, its online presence did not clearly communicate the breadth of its services or provide an intuitive path for visitors to learn, book appointments, or engage with the business.
The goal was to create a professional digital experience that reflected the client's expertise while making it easier for visitors to understand available services and take action.
Objectives
Develop a cohesive online brand
Improve the overall user experience
Clearly organize multiple wellness services
Increase consultation bookings
Simplify appointment scheduling
Create opportunities for email list growth
Improve search engine optimization
Build a scalable platform for future business growth
My Approach
I partnered closely with the client to redesign the business's digital presence from the ground up.
Working collaboratively, we refined the visual identity by developing a cohesive color palette, typography system, and overall brand aesthetic that aligned with the client's mission of whole-body wellness.
The website was strategically organized to present numerous wellness services in a clear, intuitive structure. Dedicated pages were created for consultations, AO Scan services, ROOT wellness products, Lifewave, Earthley, educational resources, genetic testing, and client forms, allowing visitors to easily navigate the information most relevant to their needs.
To support business growth, I integrated appointment scheduling, consultation request workflows, email list building, payment processing, downloadable resources, and clear calls to action throughout the website.
Beyond the website itself, I optimized on-page SEO, created supporting marketing graphics, developed QR codes for promotional materials, and produced client training resources to ensure the client could confidently manage the website after launch.
Creative Systems Developed
Brand strategy collaboration
Color palette development
Typography selection
Website architecture
Information architecture
User experience design
Copywriting
Custom graphic design
Image selection
Appointment scheduling integration
Consultation request workflows
Email marketing integration
Search engine optimization
Landing page design
Lead generation strategy
Payment integration
Resource library organization
QR code implementation
Client training materials
Website launch planning
Results
Created a cohesive digital brand that reflected the client's professional expertise
Organized a wide range of wellness services into an intuitive user experience
Streamlined consultation requests and appointment scheduling
Improved opportunities for lead generation through email marketing and downloadable resources
Delivered a scalable Squarespace website designed for future growth
Equipped the client with training materials and documentation to confidently manage the website after launch
Design Thinking
The greatest challenge wasn't designing a beautiful website. It was simplifying a business with many interconnected services into an experience that felt clear, approachable, and easy to navigate.
Every design decision focused on reducing cognitive overload. Information was grouped into logical categories, navigation was simplified, and each page guided visitors toward a clear next step, whether learning more about a service, scheduling a consultation, or joining the email community.
The result was a digital experience that balanced education, trust, and usability while providing the client with a flexible platform that could continue to grow alongside her business.
Role Summary
RoleLead Designer & Digital StrategistIndustryHolistic Health & WellnessPlatformSquarespaceServicesBrand Strategy, Website Design, UX Design, Copywriting, SEO, Graphic Design, Lead Generation, Scheduling, Client Training
